PROJECT:

Logo Update

SUMMARY:

Edge of the World Brewery had a beautifully designed logo when they came to me, but needed a simplified version made that could be used for smaller print products like their glasses and merchandise.

The original logo design looks spectacular in large format options like large signage, but it wasn’t quite what they wanted when printed on smaller spaces.

I worked closely together with their brewmaster and owner Raymond to create this simplified and modern version that has been used successfully for many years now. It matches the original logo enough to work seamlessly hand in hand with it throughout the brewery branding, yet also prints very well on their smaller applications.